Frozen Treats Floor Display
- Brand
- Unilever — Ben & Jerry's
- Year
- 2023
- Discipline
- POS & Retail Activation
- Recognition
- POPAI Brazil — Gold
A corrugated floor display developed for a national ice cream campaign, designed to hold volume, survive the aisle and assemble in under two minutes.
The structure went from concept sketches through prototyping and production drawings, balancing shopper visibility with retailer footprint limits.
