Art Director · Montréal, Canada
Packaging, retail
and brand work
that performs.
From regulated packaging to retail experiences, I help brands turn strategy into creative work that stands up in the real world.
About
Gabriel Gracio
Gabriel Gracio is an art director with experience in branding and trade marketing, collaborating with major brands on key visuals and their application across point-of-sale materials, omnichannel campaigns, activations and events.
Throughout his career he has worked at advertising agencies in Brazil and Canada, creating visual identities, advertising campaigns, trade marketing strategies and prototypes for POS displays, as well as designing labels and packaging.
His work has been recognised in the industry with a Gold and two Silver awards at POPAI Brazil, standing out for innovative campaigns and displays in trade marketing, retail and visual merchandising.
Passionate about calligraphy, graffiti and industrial design, Gabriel combines product design experience with a love of graphic design, developing displays that reflect a constant pursuit of innovation.
Services
Cannabis Packaging & Label Design
Specialized design for the Canadian cannabis industry.
Packaging and labels developed with Health Canada requirements, brand consistency and production realities in mind — from new launches to line extensions and packaging updates.
Art Direction & Creative Strategy
Turning brand strategy into a cohesive visual direction.
Creative direction for brands, campaigns and product launches, from early concept development to final execution across every touchpoint.
POS & Retail Activation Design
Creating brand experiences that stand out at retail.
Point-of-sale materials, retail displays and activations built to attract attention and support the shopper journey — visual impact with production feasibility.
Trade Marketing & Retail Strategy
Connecting brands, retailers and shoppers.
Concepts and solutions based on visibility, shopper engagement and sell-through, helping brands create stronger points of contact in-store.
Recognition
- POPAI Brazil — Gold, Trade Marketing Display
- POPAI Brazil — Silver, Retail Activation
- POPAI Brazil — Silver, Visual Merchandising
Select clients
- Mattel Brazil
- Unilever
- Ben & Jerry's
- Magnum
- TRESemmé
- Rexona
- Axe
- Hellmann's
- Dove
- Cif
- Kellogg's
- Kinder
- Ontex
- Costco
- Walmart CA/US
- Mondelez
- Pepsico
- Gallo
- Grupo Petrópolis
Selected work
Regulated Packaging System
Canadian Cannabis Producer · 2025
Frozen Treats Floor Display
Unilever — Ben & Jerry's · 2023 · POPAI Brazil — Gold
Identity & Visual System
Confidential Client · 2024
In-Store Brand Activation
Mattel Brazil · 2022 · POPAI Brazil — Silver
Beverage Packaging Line
Grupo Petrópolis · 2021
Campaign Key Visual
Kellogg's · 2020
Shopper End-Cap Program
Walmart CA / Costco · 2024 · POPAI Brazil — SilverContact
Say hello.
Available for freelance projects, contract work and collaborations in packaging, art direction and retail. The fastest way to reach me is email.